Cloud-Ready Enterprise Videoconferencing Can Handle Multiple Mixed Endpoints, Quickly & Economically

Feb 07, 2012 12:55 pm   |   Leave a Comment

A decade ago, videoconferencing could be found primarily in expensive corporate boardrooms.

These days, videoconferencing can be found in cloud-based computing environments.

The benefits of videoconferencing include: increasing productivity, reducing costs and the hassles of traveling while enhancing relationships among employees, customers and partners.

Cloud-based videoconferencing brings additional benefits, including:

  • Rapid deployment.
  • Lower capital costs.
  • Easier maintenance (since that’s often handled by cloud providers).
  • Ability to handle thousands of diverse endpoints, including PCs, room systems (including legacy systems) and mobile devices.

An important benefit of cloud-based videoconferencing is scalability. One-on-one video chats via free services are fine when talking with family members or friends, but the quality of the experience can be less than impressive. What’s worse, if you need to connect to multiple people on a single call. With other solutions, the number of endpoints on a call is limited by the capacity of the Multipoint Control Unit (MCU), which can often be expensive, using inflexible hardware appliances.

But now, your company or your cloud provider can link any number of Avistar C3 Conference MCUs, because we’ve developed the industry first all-software MCU, which is more cost-effective, easily upgradeable and more flexible. Each of our all-software MCUs can run on physical or virtual servers in the data center, and together these MCUs form one virtual “mega-MCU” that accommodates all your endpoints. You can scale up or scale down, based on demand—something only an all-software MCU can do.  The result: scalability that is essentially unlimited, whether deployed in-house or via the cloud.

As you add more endpoints, the Avistar virtual MCU gets more efficient.  Avistar C3 Conference also delivers critical multiparty video conferencing features such as transcoding and transrating for each participant in every conference.  The experience perfectly matches the capabilities of each endpoint and no resources are wasted. This is important because with some solutions, a critical question is whether your network can handle the back-and-forth nature of video traffic. Our built-in bandwidth solutions have it covered.

This changes a lot. Now enterprise quality videoconferencing can be achieved at cost point that is a fraction of what “quality” videoconferencing used to cost. And now capacity can seamlessly follow demand without the burden and cost of over-provisioning in order to ensure that service capacity is matching demand. It’s a whole new way of thinking about videoconferencing. Think about it!

About Avistar Communications

This "blog" commentary includes statements, opinions and analysis relating to Avistar's business, industry and emerging trends, and thereby contains forward-looking statements.

These forward-looking statements, and all other statements that are not historical facts that may be contained in these materials, are subject to a number of risks and uncertainties, and actual results may differ materially.

Please refer to the Risk Factors contained in our SEC filings on Forms 10K and 10Q for more information on the risk factors that could cause actual results to differ.


Avistar (AVSR.PK) is an innovation leader in the unified visual communications industry, with more than 15 years of experience providing proven business-class desktop videoconferencing technology. Avistar's solutions are used across a broad spectrum of industries with deployments ranging in size from 30-35,000 users. Avistar's technology also helps to power solutions from IBM, LifeSize, Logitech and many other leading unified communications vendors, while delivering end-user videoconferencing solutions to some of the world's largest corporations, in more than 40 countries. For more information, please visit www.avistar.com.
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