Personal Videoconferencing Trend Predictions for 2012

Dec 20, 2011 4:30 am   |   Leave a Comment

As we begin to wind down a very exciting year at Avistar, it’s time for us to take a look into 2012 and the trends we believe will most significantly impact the videoconferencing sector. Personal videoconferencing, virtual environments such as virtual desktop infrastructures (VDI) and cloud-based services, and bandwidth management will be key topics for enterprise customers and our technology partner – all driven by the need to increase productivity, decrease operating costs and leverage business assets in a real-time and collaborative business environment. Let’s delve more into these trends.

• Videoconferencing will continue to be virtually everywhere – Businesses have embraced cloud computing and the Virtual Desktop Infrastructure (VDI) to improve workforce collaboration, control costs and deliver software tools that are essential to improved employee productivity, regardless of location or device. The next phase is on-demand videoconferencing cloud- and VDI-enabled services that are available to any business, delivered through industry- leading infrastructure, network and application service providers.

• The speed of change is increasing – Over the past three years, the industry has moved from hardware-based conference room solutions to software-only videoconferencing on laptops to conducting calls on tablets. This rate of change will continue and price/performance ratios will improve, driven by the cloud and increased connectivity on all sorts of devices. To take advantage of the rapid change (and to be able to rapidly change), companies should seek out videoconferencing solutions that take an all-software approach – as opposed to more expensive and less flexible hardware-based solutions.

• Consumerization of technology continues to drive business adoption – Computers were not conceived as a consumer device. Now consumers drive technology adoption, downloading and testing free apps and services and demanding more intuitive user interfaces. Enterprise apps such as business-class videoconferencing will continue to become more user-friendly while delivering reliable, secure and scalable videoconferencing capabilities built to meet business needs.

• BYOD will go mainstream – Information technology departments traditionally limited the types of devices they offered employees (and allowed employees to use on their networks) based upon the belief that it was inefficient and complicated to support too many platforms or systems. With the need to be flexible and drive down costs, IT departments are rethinking these outdated policies. Today, employees expect to BYOD – Bring Your Own Devices – and have them sync with their corporate technology. That means IT departments must support Windows, iOS, Mac, Android and Linux devices and machines. That means that companies must select cross-platform solutions that can be securely delivered. Once again, the virtual desktop comes to the rescue.

• Videoconferencing solutions need to get along and play nicely – As more businesses rely on videoconferencing, interoperability, availability and scalability become critical. Solutions that are not based upon industry standards such as SIP and H.264, for example, will increase the cost of videoconferencing. Emerging unified communications platforms not based on industry standards or not fully interoperable will create significant barriers to adoption. Videoconferencing solutions that can cost-effectively break down these interoperability barriers will emerge as important unifying strategies and find quicker paths to adoption on a broad basis.

• Bandwidth on the run – As more users rely on videoconferencing wherever they are, there will be more stress on data plans as well as corporate networks. Bandwidth usage, even via the cloud, becomes a cost issue as IT departments also must ensure that increased usage from outside the network does not impact security or critical business applications. Companies need to select communications solutions that provide robust bandwidth management, call admission control, user policy support, threshold and utilization modeling, in addition to extensive reporting and forecasting capabilities.

Businesses in 2012 want anytime, anywhere videoconferencing that works with any device, that can be delivered securely and that will not negatively impact their networks. CFOs want solutions that are economical with a proven ROI, while CEOs and COOs want enhanced productivity and creativity. With convergence and availability of all these technologies, 2012 certainly will emerge as an important year for the videoconferencing industry and businesses alike.

2012 will most certainly be an important year for our industry. We look forward to many more exciting developments as we watch these trends, and hopefully predictions unfold over the course of the year.

See you in 2012.

Happy Holidays from the Avistar team.

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Hello from Citrix Synergy Barcelona

Oct 26, 2011 9:21 am   |   Leave a Comment

It’s been an exciting week here at Citrix Synergy. Citrix and its partners have been demonstrating an extensive catalog of virtualalized applications, sharing information and looking at the future of desktop, server and cloud virtualization.

At Avistar we’ve taken the next step in our virtualized strategy as we’ve established a deeper relationship with Citrix through their licensing of our technology. We’ve also announced that our industry award winning videoconferencing MCU, Avistar C3 Conference is now fully virtualized and runs on virtual servers such as Citrix XenServer.

In addition to all this great news and information, Deutsche Bank won the Citrix Synergy Innovation award. You can see a video outlining Deutsche Bank’s innovative use of the Citrix technology at:

Deutsche Bank also presented their approach to the virtualized desktop which included an overview of their use of Avistar’s technology across the bank.

We congratulate Deutsche Bank on a job well done!

For those of you attending Citrix Synergy, we welcome you to pass by our booth #522 and see all these great Avistar virtualized videoconferencing solutions in action.

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We’re off to Citrix Synergy Barcelona!

Oct 20, 2011 12:33 pm   |   Leave a Comment

In just a few short days, we head to Barcelona for Citrix Synergy, where we will demonstrate our newest virtualized visual communications solutions and cloud-ready multiparty videoconferencing.

Our all-software MCU was a first in the industry when we introduced it 18 months ago and is still the industry’s most advanced and economical, fully virtualized all-software multiparty MCU. The Avistar C3 Conference solution is built from the ground up to deliver scalable, reliable, virtual, open and standards-based multiparty videoconferencing. Considering how much of expense hardware based multiparty videoconferencing solutions (MCU’s) have become when deploying large desktop videoconferencing groups, the Avistar all-software MCU is quickly becoming a game changer. In many instances, Avistar clients have reduced their videoconferencing costs by 10x, simply by using Avistar C3 Conference and virtualizing the infrastructure that it utilizes.

If you are attending Citrix Synergy Barcelona, we hope you’ll stop by booth 522 to talk with us and learn how our portfolio of unified visual communications solutions can help you deliver commercial grade videoconferencing while significantly reducing your operating costs.

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All-Software Videoconferencing is the “Powerful Choice” especially in a VDI Environment

Oct 05, 2011 8:54 am   |   Leave a Comment

One of the largest privately held electrical contractors in the United States has equipped all of its operating groups and its support function with VDI terminals. While this move has reaped enormous rewards in terms of centralized administration, security controls and energy efficiency, it presented a challenge when the company wanted to introduce videoconferencing as the next stage of its unified communications strategy earlier this year.

When it comes to communications solutions, VDI environments can often overburden business networks by sending and receiving large amount of uncompressed audio and video information. This puts a strain on scalability limits and causes business applications to perform poorly. What this company needed was a solution that maintained application processing within the VDI cloud, and compressed and optimized all communications traffic before transmitting it over the network.

Several of the solutions that the company had been considering were removed from the short list as a result. The company needed an all-software solution for its VDI environment, so hardware-based solutions were not even an option. All-software solutions are mobile, like the company’s business operating unit employees, and provide full voice and video functionality even for remote users over challenging conditions. All-software solutions are also hardware agnostic, allowing use of the latest in webcams, thin terminals and even re-purposed PCs.

The company ultimately chose Avistar to VDI-enable its Microsoft unified communications strategy. Avistar C3 UnifiedTM for Microsoft Lync enables true, continuous multiparty videoconferencing and seamless interoperability between Microsoft Lync and non-Microsoft video infrastructure. It also offers cost-effective interoperability through industry standards and enhanced scalability for the increased network demands resulting from greater UC adoption. There is no other solution on the market today that VDI-enables the communication capability of Microsoft Lync.

The company also choose Avistar C3 IntegratorTM. This solution enables rich videoconferencing to run optimally and at lower cost on virtual desktops across LANs and WANs. Users can experience immersive high-definition desktop video communications on the smallest of thin terminals, without degrading network performance or server scalability. This also was a compelling feature that met the company’s requirements.

For more information about this company, see

See these innovative and powerful virtualized visual communications solutions as Citrix Synergy Barcelona, October 25 -27, booth #522

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About Avistar Communications

Avistar is an innovation leader in the unified visual communications industry, with more than 15 years of experience providing proven business-class desktop videoconferencing technology. Avistar’s solutions are used across a broad spectrum of industries with deployments ranging in size from 30-35,000 users. Avistar’s technology also helps to power solutions from Citrix, IBM, LifeSize, Logitech and many other leading unified communications vendors, while delivering end-user videoconferencing solutions to some of the world’s largest corporations, in more than 40 countries. For more information, please visit

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