Google & Facebook validates Avistar prediction – and what that tells us about demand for videoconferencing services

Jul 22, 2011 5:14 am   |   Leave a Comment

Avistar’s core mission is to deliver what our business customers want: a desktop videoconferencing experience that is reliable, easy to use, economical, and looks great.

Over the past 15 years, as a result of our mission, we have pioneered many industry firsts, including most recently, the first “enterprise class” all-software MCU and the first desktop videoconferencing solution for virtual desktop infrastructures (VDI).

Based on our customer research, each year we issue a report on trends and predictions that will impact our customers and the business-to-business videoconferencing segment. But we also look at broader trends, because we recognize that videoconferencing is part of the larger unified communications market.

In Avistar Issues 2010 Desktop Videoconferencing Trends, issued Dec. 15, 2009, we made one prediction concerning the consumer demand for videoconferencing:

Video goes social. Although it seems natural, videoconferencing will be an added feature of social networks within the next 24 months.

We were closing in on that 24-month’s mark, but within the space of a couple weeks, Google & Facebook have validated our prediction about social and free consumer video chats. Facebook now offers one-to-one calling using Skype and Google offers Google Hangouts as part of its new social media platform, Google+.

These new services are important to our industry as although they do not stand up to the demands of business class videoconferencing and the needs of enterprise clients, they do help everyone understand and appreciate the power of videoconferencing in an economical and approachable way. They also open the door to business to consumer videoconferencing which is a natural evolution for our industry.

We continue to believe that consumer interest and use of videoconferencing will increase demand for business use of videoconferencing. As consumers get more comfortable with video chats with friends and family, they will expect the same capability at work. But since businesses want to use video to connect with customers, business partners and other employees, they’ll want better solutions, offering high-def videoconferencing with no pixelization. They’ll want great audio, with no drop-outs. And businesses will want what they always need: strong security, bandwidth management and virtualized support, plus integration with their room videoconferencing assets.

Check out our predictions for 2011 – and check out the future before it hits.

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InformationWeek Finds the Two Most Important Features for Enterprise 2.0 Apps: Meeting Business Needs & Security

Jun 27, 2011 4:59 am   |   Leave a Comment

According to InformationWeek, 68% of businesses have adopted one or more Enterprise 2.0 apps, designed to enhance collaboration, with 13% and 19% reporting they are either rolling out one or more or are testing one or more, respectively.

InformaitonWeek asked IT professionals to identify the most important features in an Enterprise 2.0 app, and found that the following:

• Ability to address business needs — 4.5 on a scale of 1-5, with 5 being very important.
• Security of data and quality of authentication — 4.5
• Integration with existing internal enterprise software — 4.4
• Intuitive user interface — 4.4
• Completeness of feature set — 4.3

Those rankings sit nicely with Avistar — because those are some of the same aspects of our Avistar C3™ videoconferencing solutions that our customers tell us are important to them.

There are other reasons they like Avistar C3™, including some videoconferencing-specific features, like:

• Bandwidth management
• Quality of experience (QoE) and reliability
• Scalability
• Cost-effectiveness

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Hot off the InfoComm Show Floor — Concurrent Licenses, New Editions and More

Jun 15, 2011 4:00 am   |   Leave a Comment

If you’ve been reading our blog and following our news on over the past several months, you’ve seen how far we have come in evolving our solutions to meet the quickly changing needs of the business user. Today at InfoComm we made several announcements aimed at quick and broad adoption of desktop videoconferencing and unified visual communications.

Highlights include:

Avistar C3™ Endpoints are now available “free of charge” with all Avistar C3™ Business and Avistar C3™ Business Pro Edition packages

  •  Avistar C3 Integrator™ is now included in the Avistar C3™ Business Pro Edition
  •  Introduction of Avistar C3™ Connection Edition which includes concurrent call connection support, Avistar C3™ Call Control, Avistar C3 Conference™ and Avistar C3 Tunnel™
  •  Introduction of Avistar C3™ Connection Pro Edition which includes all features found within the Avistar C3™ Connection Edition, in addition to Avistar C3 Command™ – featuring advanced bandwidth management and Avistar C3 Integrator™ providing industry-leading virtual desktop infrastructure (VDI) support.

The key takeaway from all of these announcements is that Avistar has taken the call to action to offer simpler and more economical ways to purchase solutions, which in turn will help drive wider adoption of desktop videoconferencing and unified visual communications. The enhancements to our Business Editions and the introduction of our Connection Editions provide clients the flexibility to license at scale, or deploy as demand grows, while taking advantage of innovative Avistar technology From these announcements we hope you’ll agree it is clear that Avistar not only continues to have the pulse of the industry but also anticipates what business users need to collaborate and communicate effectively across their organizations.  Please visit us at InfoComm this week in booth #2081.

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Avistar Demos and Speaks at InfoComm This Week

Jun 14, 2011 3:00 am   |   Leave a Comment

Greetings from InfoComm 2011 in Orlando. Tomorrow the exhibition opens and already you can feel the energy and excitement as the AV world comes together. At the Avistar booth, #2081, you’ll be able to see demos of all of our videoconferencing solutions, such as: 

And later on tomorrow attendees can hear from Avistar CTO Dr. Chris Lauwers and other industry luminaries in what promises to be a lively Emerging Technology Roundtable, running in room 314B from 10:00 – 12:00. From SVC and cloud computing to other bleeding-edge technologies, this roundtable will cover trends and tips that will help you navigate into new ways of collaborating and communicating in today’s business environment. Should be informative and fun!

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About Avistar Communications

Avistar is an innovation leader in the unified visual communications industry, with more than 15 years of experience providing proven business-class desktop videoconferencing technology. Avistar’s solutions are used across a broad spectrum of industries with deployments ranging in size from 30-35,000 users. Avistar’s technology also helps to power solutions from Citrix, IBM, LifeSize, Logitech and many other leading unified communications vendors, while delivering end-user videoconferencing solutions to some of the world’s largest corporations, in more than 40 countries. For more information, please visit

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