The Future of Videoconferencing is Software

Feb 15, 2013 7:45 am   |   Leave a Comment

As the company that pioneered the first all-software MCU, we’ve believed for a number of years now that the future of videoconferencing resides in software. Telephony has always been about hardware so it’s not surprising that hardware-based expensive room systems were the primary way people used videoconferencing a few years ago.

But over the past five years, the world has transitioned from hardware to software. While we’ll always need some amount of hardware, software is now a driving, if not the primary, force in the IT world.  It’s really about the apps, the software that runs and connects the hardware.

That’s particularly true in videoconferencing.

We know we’re biased towards software, but that headline, by the way, is not just our statement. It’s the point of view of Andrew Davis, senior partner and analyst at Wainhouse Research, who was quoted in a terrific article by Gina Nacisi at @SearchUnifiedCommunications, as saying “I think all of the hardware-based vendors are realizing that video conferencing software is the future.”

Check out Gina’s article Video conferencing software and hardware: Hybrid approach needed.

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About Avistar Communications

Avistar is an innovation leader in the unified visual communications industry, with more than 15 years of experience providing proven business-class desktop videoconferencing technology. Avistar's solutions are used across a broad spectrum of industries with deployments ranging in size from 30-35,000 users. Avistar's technology also helps to power solutions from Citrix, IBM, LifeSize, Logitech and many other leading unified communications vendors, while delivering end-user videoconferencing solutions to some of the world's largest corporations, in more than 40 countries. For more information, please visit

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